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Holiday 2025 Through the MetaTasker Lens

Shoppers are focused on getting the most value this holiday season. Our value-conscious MetaTaskers know just how to get it done. Deal by deal, they’re focused and armed with the tools necessary to get what they need… and want.

Expertise

Holiday 2025: How Each Generation Defines Value

Following shifting retail and AI trends, every generation is redefining what value means this upcoming holiday season. Here’s how Gen Z, Millennials, Gen X, and Boomers are approaching spending — and what that means for marketers looking to connect.

Expertise

The Battle for 2025 Holiday Spend

Consumers are in the mode of seeking value and saving their pennies. Retailers need to increase transactions and drive profit before year end. AI will disrupt the process, but who will benefit most — retailers or consumers?

Expertise

The History and Future of Black Friday

Black Friday has always been shaped by consumer behavior. This year, we anticipate AI to contribute to changes in behavior, with continued emphasis on what consumers want, need, and desire.

Expertise

The NFL’s Biggest Win Didn’t Happen on the Field

Some of the best marketing doesn’t come from the campaign you plan—it comes from the cultural moment you embrace. Here’s how one cultural crossover turned a game into a global conversation.

Expertise

Legacy Brands Leaning In

Brands that are demonstrating the staying power to connect with new audiences and younger generations are the brands that have heart.

Expertise

The Creative Pipeline Crisis: Why Your Brand's Future Depends on How We Hire Tomorrow's Talent

Your next breakthrough campaign depends on talent that’s disappearing. As Gen Z skips college and AI erases entry paths, the creative minds who understand your future customers are choosing different careers. Here’s why we must act now, together.

Expertise

We're Fishing in a Shrinking Pond While an Ocean of Talent Swims Past 

Your next breakthrough campaign depends on talent that's disappearing. As Gen Z skips college and AI erases entry paths, the creative minds who understand your future customers are choosing different careers. Here's why we must act now, together.

Expertise

Navigating AI's Impact on Advertising: Adapt or Be Left Behind

AI is transforming advertising, but it can’t replace strategy or human insight. Learn how brands and agencies can use AI to enhance their work while staying focused on ethics, alignment, and long-term goals.

Ideas.

Holiday 2025 Through the MetaTasker Lens

Holiday 2025: How Each Generation Defines Value

The Battle for 2025 Holiday Spend

The History and Future of Black Friday

The NFL’s Biggest Win Didn’t Happen on the Field

Legacy Brands Leaning In

The Creative Pipeline Crisis: Why Your Brand's Future Depends on How We Hire Tomorrow's Talent

We're Fishing in a Shrinking Pond While an Ocean of Talent Swims Past

Navigating AI's Impact on Advertising: Adapt or Be Left Behind

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