Expertise

Designing for clarity, connection and care ArchWell Health’s 2025 Community Impact Report

By 
Pete Cook

Designing for clarity, connection and care

At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and half a century of unrivaled experience. We put these beliefs together to accelerate growth. This approach is called Retailigent™ – it's what drives our work every day.

Here’s How We Made them Retailigent
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Designing for older adults changes how you think about design. Clarity matters more.
Readability matters more.
Every detail carries a little more weight. That type of thinking was a huge part of ArchWell Health’s 2025 Community Impact Report.

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We partnered with our client to create a printed report and an interactive digital experience that reflect a year of meaningful growth. Not just in numbers, but in access. In reach. And in how care shows up for people who haven’t always had it. The report brings together data and storytelling, but the focus stays simple. The member experience. And the ArchWell Health colleagues who make that experience possible every day.

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The digital version extends the same system into an interactive format. Restrained animation and transitions add dimension in order to guide the reader, not distract. Like most successful projects, this came down to having a clear point of view and alignment across client and agency teams. We’re proud of what we built with ArchWell Health and the year of successful collaboration that it highlights. We’re looking forward to what comes next.

We built upon the design system we previously developed for ArchWell Health to appeal to adults ages 60 and older. That meant prioritizing clarity, readability and ease of use at every step.The typeface, Atkinson Hyperlegible, was designed by the Braille Institute to improve readability for people with low vision. Headlines are easy to navigate. Body copy is set larger to reduce strain.The color palette balances warm, familiar neutrals with brand-forward tones like orange, soft blues and muted teals.

The idea isn’t to stand out for the sake of it. It’s to create contrast that feels natural and easy to follow.Across the report, organic shapes and layered color fields create a sense of movement.
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Results

The layouts feel structured, but not rigid. Simple iconography helps guide the reader without getting in the way. Matte finishes take priority over glossy or reflective surfaces, reducing glare and making the physical experience more comfortable over time. Rather than decorative, the design choices are primarily functional. And together, they make the report easier to navigate, easier to understand and more accessible to the members it’s built for.

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