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Expertise

Holiday Haves and Have Nots

A look at how the K-Shaped Economy is impacting holiday shopping.

Expertise

Loyalty in 2025: Points, Proof, and People

Loyalty in 2025 is no longer just “spend and earn.” The brands winning today make points feel effortless, trust feel visible through reviews, and influence feel earned through real creators. Here’s what’s working, what’s fading, and how modern loyalty actually retains customers.

Expertise

How Third-Party Delivery Apps Transformed Takeout—and What Restaurant Brands Should Do About It

Third-party delivery apps have transformed how people discover and order food—raising both challenges and new opportunities for restaurant brands. This blog explores the trends behind this shift and shares how smart digital marketing (and tools like Retailigent) can help brands stand out and win in today’s app-driven ordering economy.

Expertise

Gifting With Meaning

Holiday shoppers want to give meaningful gifts that have practical use in the lives of the people who matter to them most.

Expertise

MetaTasker Segment 3 — Hacker: The Experience and Perception-Driven Shopper

Different mindsets equal different definitions of value. MetaTasker Hacker is motivated by social currency and justification. They crave a good reward now again, so the opportunity to splurge exists.

Expertise

MetaTasker Segment 2 — Hustler: The Defensive, Needs-Based Shopper

Different mindsets equal different definitions of value. MetaTasker Hustler is motivated by stability and functionality. They can be lured through BNPL options and loyalty programs.

Expertise

MetaTasker Segment 1 — Hunters: The Strategic Value Purists

Different mindsets equal different definitions of value. MetaTasker Hunter is motivated by utility and lowest possible price. They can be won with off-price chains and private labels.

Expertise

Holiday 2025 Through the MetaTasker Lens

Shoppers are focused on getting the most value this holiday season. Our value-conscious MetaTaskers know just how to get it done. Deal by deal, they’re focused and armed with the tools necessary to get what they need… and want.

Expertise

Holiday 2025: How Each Generation Defines Value

Following shifting retail and AI trends, every generation is redefining what value means this upcoming holiday season. Here’s how Gen Z, Millennials, Gen X, and Boomers are approaching spending — and what that means for marketers looking to connect.

Ideas.

Holiday Haves and Have Nots

Loyalty in 2025: Points, Proof, and People

How Third-Party Delivery Apps Transformed Takeout—and What Restaurant Brands Should Do About It

Gifting With Meaning

MetaTasker Segment 3 — Hacker: The Experience and Perception-Driven Shopper

MetaTasker Segment 2 — Hustler: The Defensive, Needs-Based Shopper

MetaTasker Segment 1 — Hunters: The Strategic Value Purists

Holiday 2025 Through the MetaTasker Lens

Holiday 2025: How Each Generation Defines Value

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