With BR’s Retailigent approach, we apply retail thinking to all things impacting brands. When we look at our clients’ websites, we see them as the clients’ digital front doors.
At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and half a century of unrivaled experience. We put these beliefs together to accelerate growth. This approach is called Retailigent™ – it's what drives our work every day.
With BR’s Retailigent approach, we apply retail thinking to all things impacting brands. When we look at our clients’ websites, we see them as the clients’ digital front doors.
We know that some customers may never visit the brick-and-mortar retail location before they get to know our clients’ brands. The website is often the do-or-die first impression that sets the stage for the customer’s brand perception.
While websites are not a new part of our clients’ marketing arsenals, we do get reoccurring questions on website trends and if there’s validity and value in still including certain components. Here are a few website insights we’ve provided perspective on recently. Dig into our insights on trends and best practice.
