At Bernstein-Rein, our proprietary METATASKER™ process drives results — including new customer growth, generating incremental revenue, and developing brand relationships with shoppers who are focused on value.
At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and half a century of unrivaled experience. We put these beliefs together to accelerate growth. This approach is called Retailigent™ – it's what drives our work every day.
As the economy continues to change, shoppers are impacted in the ways they spend their money. Brands need unique ways to connect and engage with these shoppers, and METATASKERS™ delivers solutions that impact the bottom line.
Why is this important?
Shoppers are smarter than ever and they have tapped into new ways to shop, how to search for deals, and know exactly when to make purchases work for their pocketbooks. METATASKER™ helps brands find just the right shoppers, and we apply strategies and tactics to convert them from shoppers to customers. Some purchases are quick and easy decisions, others are long-term and require a deeper brand relationship to encourage the final outcome. No matter the path for a shopper to buy, we apply METATASKER™ to pinpoint value-seeking shoppers, create connections, deliver the right message at the right time, and drive increased relationships with brands.
How does it work?
As individuals prioritize when and how to spend their money, we at Bernstein-Rein have created algorithms that identify who those value-oriented shoppers are (and where to find them). METATASKER™ combines rich datasets and quantifies how many value-oriented shoppers are in a given area for marketing purposes. We also know which media channels they spend the most time with, how they scroll social media, when they choose to engage in these areas (or “this area”). Those insights uncover shopper motivations – and connect to true transaction results.