Shoppers are focused on getting the most value this holiday season. Our value-conscious MetaTaskers know just how to get it done. Deal by deal, they’re focused and armed with the tools necessary to get what they need… and want.
At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and half a century of unrivaled experience. We put these beliefs together to accelerate growth. This approach is called Retailigent™ – it's what drives our work every day.
Consumers are approaching the 2025 holiday shopping season with a strong focus on value, strategic spending, and fiscal responsibility due to economic concerns and inflation. This week we’re sharing key trends impacting shoppers and the view of the upcoming season through the lens of our MetaTaskers… always at the intersection of need and want. The 2025 holiday shopping season is here, and they need to succeed.
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Increasingly consumers are using AI tools and social media influencers to find personalized deals, promo codes, and authentic product reviews. Using price tracking tools will help ensure shoppers get the best value.
Consumers conduct extensive research through reviews, videos, and brand reputation checks to ensure durability and quality at the best price. Many are trading down to private labels, accessing discount retailers, and mining out "dupes," especially younger consumers who also desire vintage or upcycled products. Gift cards and experiential gifts are in the mix for their practicality and emotional value.
Shoppers are combining multiple discounts, loyalty rewards, and free shipping offers to maximize savings. Some have figured out cart abandonment tactics to receive additional incentives from retailers.
With Black Friday, Cyber Monday, Big Ten, and so many promotions around the corner, our MetaTaskers will shop early to get exactly what they need (and want). They’ll look to catch the early deals, avoid the last-minute price hikes, and spread out their expenses.
And as we have reviewed over the past several weeks, AI agents will empower them to use price tracking tools and price adjustment guarantees to ensure the best value.
Retailers have a challenge ahead, but an opportunity if they can connect with the true motivations of consumers. Reading the trends, seeing what is happening in real-time, adjusting messaging that promotes value in the right environment… all critical elements of how retailers need their omni-channel approach to connect early and often.
Retailers need to know what motivates consumers and how and when to pivot. Our MetaTaskers give a strong view into what consumers are seeking this holiday season, and we’re ready to connect you with them.
