Organization Relocates to BR Headquarters
KANSAS CITY, MO, November 10, 2016 – You know a logo really works when it becomes not just a symbol of an organization but a tattoo as well. Veteran Kevin Jamison, one of the founders of the Veterans Community Project, liked the new logo design created for the organization by Bernstein-Rein so much, that he had it permanently inked on his arm.
The logo brings to life VCP’s primary mission, to address the unmet needs of over a hundred homeless Veterans in the Kansas City area. Its modern, yet inherently military style design features dark blue and yellow colors and a subtle triangle-like roof element, representative of the free housing and care the VCP will be providing homeless Vets.
“We are very proud of this design, in particular because it was created by our summer interns under the guidance of our Executive Creative Director Lara Wyckoff,” explained Chris Perkins, Managing Director of BR. “Every summer we look for an organization in need of support that our Interns can impact. We heard about the great things that VCP is doing and reached out to provide our expertise in building their brand. And this is only the beginning of the help we plan to offer the VCP, as we truly hope to see their innovative approach to helping homeless Vets spread to cities across the U.S.”
In addition to the new logo and brand design for the organization, BR is working on content that will air on Veterans Day, Friday, November 11th to promote the great work VCP is doing in building a community of tiny houses to provide homes for homeless Veterans in the Kansas City area. BR has also donated office space to house the VCP organization, which now includes four full-time employees and a growing number of part-time workers and volunteers.
“The new brand identity for our organization captures not only the intent of our cause, but it also speaks to Vets directly. The yellow “A” and star is not only evocative of a home, it also has the symbolic look of a military medal,” explained Kevin Jamison. “That’s why it also works as a tattoo.”
Since its founding a year ago, VCP has purchased 4.2 acres in the City of Kansas City, Missouri where it is building a “Veterans Village” of 50 tiny houses as transitional housing for homeless Veterans and a community center to provide onsite services. With the help of BR, the VCP is also embarking on a broader fund raising and communications program to raise awareness and funds to support its initiative.
VCP in a nonprofit organization founded by local Veterans to fulfill the unmet needs of Veterans in the greater Kansas City metro area. VCP’s primary goals are to end Veteran homelessness, never say no to a Veteran in need, connect Veterans to their community, and connect the community to their Veterans within the greater Kansas City community.
Based in Kansas City, MO, Bernstein-Rein is a connections agency. In developing marketing programs for its clients, BR identifies, develops and creates communications ideas and experiences that authentically represent its clients brands, yet are highly relevant to the right people. This approach yields effective and engaging work that consumers want to connect with and share. BR was founded in 1964 by Bob Bernstein, who was one of the first to harness the power of consumer connections through the creation of the Happy Meal, a mainstay at McDonald’s outlets worldwide. And still an agency client. Find out more at www.b-r.com.